Holly Yashi Collection

For over 35 years, Holly Yashi has created quality, handcrafted artisan jewelry. The signature styles feature colorful and lightweight rare niobium metals, and materials like, Swarovski crystal pearls, Bohemian and dichroic glass, hypo-allergenic metals.

Every piece of jewelry, whether it may be, earrings, necklaces, or bracelets, is handcrafted one piece at-a-time. The rare niobium metal never tarnishes or fades, and hold permanent color, that is chosen from a wide variety of colors. The coloring process truly brings a unique feature to the jewelry.

Here at White’s, we carry a wide range of Holly Yashi’s jewelry! We LOVE the uniqueness and beauty of every piece. Stop in and check out our collection that is just as unique as you are!

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Father's Day!

The first observance of Father’s Day happened here in Fairmont in 1908! Since then, Father’s Day has grown into a nationally recognized holiday that is celebrated every year on the third Sunday of June! With the holiday quickly approaching, here are a few gift ideas that Dad will surely LOVE!

We offer a variety of unique and personalized gifts for him! From cuff links to bracelets to watches, you can buy him the perfect gift! Pictured below are: cuff links, stainless steel bracelets tie pins, Citizen watches, and Groovelife Silicone Rings!

Stop by and let us help you choose the perfect gift this Father’s Day!

Cuff Links under $50

Cuff Links under $50

Stainless Steel Bracelets under $100

Stainless Steel Bracelets under $100

Tie Pins under $40

Tie Pins under $40

Citizen Watches-prices vary

Citizen Watches-prices vary

Groove Rings-prices range from $29.95 to $39,95

Groove Rings-prices range from $29.95 to $39,95


T.Jazelle is a jewelry line that is handcrafted in Cape Cod, Massachusetts. The line consists of women’s gemstone bracelets, necklaces, rings, earrings, men’s bracelets, and now apparel!!

Along with the wide array of charms, T. Jazelle offers many stone options for bracelets, from Amethyst to Sunstone. Each stone has a different trait ranging from balance to prosperity. Every bracelet is assented with two Pyrite stones that are worn to bring good luck and good fortunate to all who wear them.

Every T.Jazelle bracelet is truly unique, even our exclusive Almost Heaven bracelet here at White’s! We worked exclusively with the company to design our signature bracelet that embraces our rolling hills and beautiful scenery.

We love featuring T.Jazelle jewelry in the store! Stop by the store or check out our social media pages to see the many options that T.Jazelle has to offer!  

Each piece of jewelry is designed first by selecting stones and then matching them to a wide array of charms to create a beautiful and stylish design that has a special and precious meaning to those that wear it.

Stay in the LOUPE with us!

Our owner, Jann Stewart, was quoted in an article for the Next Gen Voices & Views section in the latest RJO’s issue of IN THE LOUPE! When asked the question, “...What are some examples you foresee of how digital technology will affect the retail jeweler going forward?,” her response was, “I feel digital technology affects many aspects of how we run our businesses today. From social media to advertising, being available to the customer in an instant is crucial.

It is important we creatively engage with our customers through social media, giving them insight to what jewelry we have, what services we provide, and who we are as a store. It also is important we consider digital options for advertising. Digital gives us the opportunity to recommend ourselves to customers and to be at their fingertips immediately.

We have so many choices of digital advertising media, allowing us to choose what fits best with the demographic we are trying to target.”

Here at White’s, we utilize multiple social media outlets to let our customers know about the merchandise we have. Check out our Facebook Page and our Instagram to stay up-to-date with our latest styles and brands!

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February's Top Jewelry Brands

Here at White’s Fine Jewelry we strive to carry lines that are timely yet timeless. Our focus is to meet your needs and satisfaction while staying up-to-date on the current trends and styles.

In the April edition of  INSTORE magazine, the Top-selling Jewelry Brands in February, were mentioned. Out of the top eighteen brands, we carry nine of the lines: Lafonn, Citizen, Rembrandt Charms, Royal Chains, Cargo Hold, Frederic Duclos, Ostbye, and Stuller.

We are proud that we carry some of America’s top rated jewelry brands! It is our pleasure to bring these top brands to Fairmont and the surrounding areas! You can check out the article by clicking the link included below!

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6 Reasons to Discover the Difference at White's Fine Jewelry

1. Fabulous Products for Everyone!

       We have fine diamond jewelry for EVERY budget. Whether your are looking for an engagement ring, anniversary gift, or any occasion for that matter, we have something for you. Oh, and our fine jewelry lines are not mass produced! We are also proud to carry multiple lines that are made in the USA. To name just a few, we have Alex and Ani, Luca and Danni, T.Jazelle, Midwest Diamonds, Mars Jewelry and more!

2. Flexibility

   Our focus is to meet your needs and satisfaction. We want you to leave happy and have every intention to be a returning customer. With that said, we are flexible. We offer financing through Synchrony Bank and in-store layaway. We will always try to meet your needs to the best of our abilities.

3. Knowledge

   We strive to stay up to date with the current styles and trends. Our employees are trained to have the equip knowledge needed on all products throughout the store. We are always happy to assist and answer any questions you may have from products, repairs, cleaning tips, sales and more. 

4. Unique Products

  We hand select our fine jewelry with our customers in mind and with that said, we have many unique pieces. We offer custom engagement and fine jewelry pieces as well. If you have something in mind, we will do our best to make your vision a reality. We are very proud to have our exclusive T.Jazelle "Almost Heaven" beaded bracelets. With our team of creative minds here at White's, created this bracelet with West Virginians in mind. We have 8 different colors to choose from and each has the reversible charm on it. You can celebrate the wild and wonderful country roads everyday this these exclusive bracelets.

5. Service

  We want you to feel welcome when shopping with us at White's. Our sales associates are always patient and are trained to help you to the best of their abilities. Your satisfaction is our top priority. We are here to assist you to find the perfect gift for a loved one or yourself! 

6. You help the Local Economy

  We encourage you to shop local when you can. You are doing more than just buying a product or a gift, you are helping and supporting your local community! We couldn't do what we do with YOU.


 We hope to see you soon so you can discover the difference by shopping at White's Fine Jewelry.


Carry Light by Alex and Ani

With honor and pleasure, we introduce the ALEX AND ANI LIBERTY COPPER Collection, in partnership with The Statue of Liberty - Ellis Island Foundation, Inc. Inspired by the very principles the United States was founded upon, LIBERTY COPPER was crafted using original copper preserved from the Statue of Liberty, offering a chance to own a piece of history.
— Alex and Ani

This VERY limited collection will be available on Friday, September 23rd.

The Full Story #CARRYLIGHT

Vivid Sapphire

Happy Birthday September!

Sapphire is the birthstone for September and 45th anniversary gemstone.

Sapphires come in a variety of colors. Preferred sapphires have strong to vivid color saturation, regardless of hue.
— www.gia.edu/sapphire
Why We Love This Gemstone

Vivid and Saturated
Sapphire’s blue can be vivid and saturated, like it’s lit from within.

It’s so durable, synthetic sapphire is used for the windows of supermarket scanners and spacecraft.
— www.gia.edu/sapphire

Compassionate August

Happy birthday August!

The traditional gift for the 15th wedding anniversary, Peridot is also the birthstone for the month of August.

The Egyptians called it the “gem of the sun.” Today this gem is still prized for its restful yellowish green hues and long history. Large strongly-colored, examples can be spectacular, and attractive smaller gems are available for jewelry at all price points.

Interesting Fact:

Some historians believe that Cleopatra’s famous emerald collection might actually have been peridot. People in medieval times continued to confuse peridot with emerald. For centuries, people believed the fabulous 200ct. gems adorning the shrine of the Three Holy Kings in Germany’s Cologne Cathedral were emeralds. They are, in fact, peridots.

For more information on Peridot visit http://www.gia.edu/peridot